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Privacy Policy

Effective Date – November 1st 2009

This privacy statement ("Privacy Policy") covers the Website (the "Site"), owned and operated by Your So Limited. ("Company", "we", "us", "our"). Your privacy is important to us and we appreciate your expectation that we will share information about you carefully and responsibly. This Privacy Policy describes our practices with respect to you or your company's personally identifiable information. Specifically, this Privacy Policy sets forth (i) the types of personal information collected by Company, (ii) how Company collects user information, (iii) how Company uses personal information, (iv) how Company protects personal information, (v) with whom, if anyone, user information is shared, and (vi) how you may access, verify, and if necessary, correct personal information Company has collected about you. By visiting the Site and/or using the Company services/products, you agree to the terms of this Privacy Policy. If you do not agree to the terms of the Privacy Policy, you may not access the Site or otherwise use the Company services including taking part in any game the company may release.

If you have any concern about privacy on the Site, please send an email to and we will try to resolve it.

What Personal Information Does Company Collect?

We collect the following types of personal information from our users:

A) Information You Provide to Us

We receive and store personal information you choose to enter on the Site, or provide us in any other way, such as by telephone or by electronic mail. For example, when you register for our services, we collect personal information about you. This information may include your name, e-mail address, Mobile Number and Blue Tooth ID number. We may combine the information we collect from you with information about you that we receive from other online and offline sources, such as from our merchant partners or located nodes, in order to provide you with a better experience and to improve the quality of the Company services. For certain services, we may give you the opportunity to opt out of our combining of such information. In addition, to join any game or use any Company products and if you voluntarily complete a detailed joining form we will collect and store this information. This information may include your mobile number, Affiliation (chosen), Sex and County/Country. In general, the more information you feel comfortable giving us, the more we can customise the Site and Company services to meet your needs.

B) Automatic Information

Cookies are alphanumeric identifiers that we transfer to your computer's hard drive through your Web browser to enable our systems to recognise your browser and tell us how and when pages in our Website are visited and by how many people. Our cookies do not collect personal information, and we do not combine information collected through cookies with other personal information to tell us who you are or what your screen name or email address is. The "help" portion of the toolbar on the majority of browsers will direct you on how to prevent your browser from accepting new cookies, how to command the browser to tell you when you receive a new cookie, or how to fully disable cookies. We strongly recommend that you leave the cookies activated, however, because cookies enable you to take advantage of some of the Site's most attractive features.

We automatically receive and store certain other types of information whenever you interact with us. For example, our servers track the type of Web browser you are using, where you travel within the Site, and the page to which you link from the Site. Generally, our service automatically collects usage information, such as the numbers and frequency of visitors to the Site and its components. This data is only used in the aggregate. This type of collective data enables us to work out how often customers use different parts of the Site, so we can make the Site and Company services appealing to as many customers as possible.

While Company will not be able to provide you with a personalised experience if we cannot recognise you, we want you to be aware that these programs are available.

When you connect to the Company services on your mobile device, if their mobile phone service provider uniquely identifies the device, Company will receive this information. Company may use this unique mobile device identification information to offer these customers extended services and/or functionality. Certain Company services may require our collection from you of the phone number, and/or other unique identifiers, for their device. We may associate that phone number to the mobile device identification information and to other information we have collected from and about you; however we will not use that number for telemarketing or any sort of text marketing. Some mobile phone service providers are required to operate a system that will record the physical location of devices that use their service. Depending on the mobile phone service provider, Company may automatically receive this information.

How Does Company Use the Personal Information it Receives?

In addition, as noted above, we use the information we collect to better understand what products and services are of interest to our users. To this end, we may use personally identifiable information in an aggregate form to gain a broader perspective of what preferences our users have, and to measure interest in the various areas of our services and products.

Does Company Share the Personal Information it Receives?

Company does not share your personal information except as approved by you or as described below:

Partners and Service Providers: Company may engage other companies and individuals to perform services on our behalf. Examples of these services include providing discounts from partners, sending e-mail to you, and analysing data. While these partners and service providers may have access to your personal information in connection with the performance of services for Company, they may not use such information for any purpose other than providing such services to Company.

Protection of Company and Others: We release account and other personal information when we believe that release is appropriate to comply with the law; enforce or apply our User Agreement; or protect the rights, property, or safety of Company, our users, or others. This includes exchanging information with other companies and organisations for fraud protection and credit risk reduction.

Business Transfers: As we continue to develop our business, we might sell all or certain of our assets or business. In such transactions, your personal information may be one of the transferred business assets.

Aggregate Information: Company may share aggregate personal information about you with business partners, sponsors, and other third parties.

How Secure Is the Personal Information I Provide?

We use Secure Sockets Layer (SSL) software to protect the security of your personal information during transmission, which encrypts the information you input. You can further help to ensure your security by taking a few simple precautions. For instance, you should protect against unauthorised access to your Site username and password and to your computer. You should also be sure to sign off when finished using a shared computer. We have taken certain physical, electronic, contractual and managerial steps to safeguard and secure the information we collect from our users and store on our servers.

What Information Can I Access?

Upon your request, we will provide you with access to, and the ability to correct, certain information about you, such as your username and password, contact information, transaction information and account information. You can access or correct this information in the Account section of the Site.

Third Party Websites

The Site may permit you to link to other Websites on the Internet, and other Websites may contain links to the Site. These other Websites are not under our control. The privacy and security practices of Websites linked to or from the Site are not covered by this Privacy Policy, and Company is not responsible for the privacy or security practices or the content of such Websites.


The Site is not intended for children under 12. We do not knowingly collect personally identifiable information from any children under 12.

User Agreement

If you decide to visit the Site, your visit and any possible dispute over privacy is subject to this Privacy Policy and our User Agreement, including limitations on damages and application of UK law.


We may amend this Privacy Policy at any time, at our sole discretion. Use of information we collect now is subject to the Privacy Policy in effect at the time such information is used. If we make changes to the Privacy Policy, we will notify you by posting an announcement on the Site so you are always aware of what information we collect, how we use it, and under what circumstances if any, it is disclosed.

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About You're So It!

You're So It™ is a fun game that measures how socially active you are with other people compared to other people in your area. By collecting people you interact with on a daily basis, players of the game can be rated against each other and the people they spend time with to measure their popularity.

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